The challenge
The old website reflected the same rigid identity as the brand and was hard for members and partners to navigate.
What I did
I led the 2022 overhaul as the first step of the rebrand, and I have managed content updates and SEO since, in line with the organisation's themes and visual identity. I track behaviour with Google Analytics and Hotjar and use those insights to improve content and navigation.
The result
Active users grew from 28,000 to 41,000 between 2023 and 2026.
