The challenge
When I joined in 2021, Cooperatives Europe's visual and digital identity felt rigid and corporate. It lacked the human warmth you expect from an organisation run by and for its members.
What I did
I built a communication strategy from input by the board, the members and our own data. The transformation started with a website overhaul in 2022 and grew into a new identity: organic textures, warmer colours and circular motifs. I documented it all in a Brand Book so every colleague can apply it consistently.
The result
A cohesive brand that holds up for years to come. Time spent on the website went up right after launch, and members and the board responded positively.
